FILWF: Red Balloon Pop-Up Installation - Valentine's Day 2013

Installation/Card Design and all photos by a. Lozano

Happy Valentine’s Day FernCare Visual Art Installation is a 3D Pop-Up Window Display Fundraiser.  A spin off from the original Fall In Love With Fashion Valentine’s Day Art Exhibit premier 2012.

About the Installation:  Red balloons are a symbol of hope and creative ideas in my work.  I wanted to keep the theme from FILWF but also include a Helium news story element. Helium commonly used in the balloon industry (and other emerging technology applications) is an important commodity and big business in our country.  Check out this national story via CBS this morning.   

I created a simple heart shaped outline made of red balloons with their individual strings tethered to a single red balloon pulling them up and away.  Each of the balloons on the floor represents an important resource (people, time, money, creativity, or material). The single floating red balloon is a cause, a creative movement, or a business opportunity that illustrates how they might get pulled together to make something amazing happen. Our needs often have the potential to transform us individually and collectively.  That is at the heart of what I call social philanthropy.  

A vital local cause we can all support.  Scan the QR code below to make a donation to FernCare Free Clinic Inc. via their website.  Let’s support this important local resource today.  It’s genuinely sweet, good for our hearts and easy peasy.

100% of your donations benefit FernCare Free Clinic Inc.

 

A special thanks to Mother Fletcher’s Vintage for the window display space

February 6-16 2013 - a. Lozano, FreeStyle In Detroit

P.S. THE 3RD DONATION OVER $25 DOLLARS WILL WIN 2 TICKETS TO THE MAIN ART THEATER. MAKE SURE TO ADD #WINDOW DISPLAY 2013 TO YOUR DONATION.

Thanks for stopping by and for your kind support!   xoxo - a. Lozano

Post FILWF: A Visual Story

Photo: Jenna Belevender, Fashion Shoot Photography on display by Eric Peoples

Photo: EPic Images, Eric People, "The Queeen" experimental garment by Artist Tiffany Best

Photo: Jenna Belevender, Joey Merhcant, "Illusions Collection" Art Dress

Photo: Jenna Belevender, Artist Joey Merchant, wearing her "Illusions Collection" Custom Art Dress

Photo: Jenna Belevender, Paper Fortune Tellers

Luke Song Millinery: "Birdcage" Photo: EPic Images, Eric Peoples

Photo: EPic Images, Eric Peoples of Artist: Rose Suau and Alivta Lozano

Photo: Jenna Belevender, "Cake Box" by Elizabeth Kincaid

Photo: Jenna Belevender, Luke Song Millinery

Photo: Eileen Isotalo, Mark Sarmel Artwork

Photo: Nichole Christian, of Red Balloon prints, by Eric Peoples and Alvita Lozano

Photo: A. Lozano, Art by Toni Nunn

Dorinda Balanicki: Vita's Favorite Desert, Photo: Jenna Belevender

Photo: Britta Brookes of Artist Joey Merchant and Stylist Cara Lundgren

Photo: Birtta Brookes of Rose and Mario Suau: Invisible Twin Audio Narration Production "Young Hearts"

The Pulitzer prize winning poet Chevlof Milov once said "poetry is very much at least in structure akin to a collage".  I think that is a wonderful analogy.  So much of what we consume visually today is best appreciated in a collage format.  I'm reminded of Pinterest as an example of this kind of digital platform. 

I hope this post is a pleasant visual re-cap of the FILWF exhibit.  Thank you to everyone who came out to see it, to those who worked so hard to make it happen (Special Thanks to Heather Rehe: Salon Rehe, Eric Peoples: Epic Images, Rose Suau: bunnyteeth) and also to those of you who stopped to view this post.  I hope you fall in love with something everyday!

Live Sod, Red Balloons, Fashion and Art

Polyvore set: via alvitafreestyleindetroit, this is how the story begins...

Morning of February 14th: live sod rolls prepped, sprayed with green food coloring for the installation (we had snowfall this morning)

Photo by Britta Brookes: "Sod Walk" installed in the gallery @ Salon Rehe Space, also included a 3D Assemblage piece by Artist Toni Nunn "Bird Cage Muse" in the forefront. 

Patent leather baby doll shoes filled with valentine heart candy and glitter, red balloon is anchored by shoe and the glass red heart on top of "Sod Walk" live sod installation by A. Lozano, photo by Crystal Proxim: The Ferndale 115 News

Photo: Jenna Belevender

 

The red balloon hovered happily over the candy filled shoes as part of the "Sod Walk" installation greeting exhibit visitors upon entering the Pop Up 01/14/2012, Photo by Britta Brookes

You would be hard pressed to find live sod in Detroit, MI during the month of February.  I was naively determined however to have it be an integral part of an installation piece of mine at "Fall In Love With Fashion" Pop Up Art Exhibit on Valentines day this year.  It was the right thing to do as there is no substitute for a green organic element in art.

My journey took me to a sod farm a bit north of here where I met a very pleasant if not bewildered sod farmer who was glad to find a customer.

The morning of the pop up I woke to snow fall and a typical February temperature.  The two sod rolls were lying on a tarp outdoors looking a typical brownish but alive.  I drug the tarp onto the porch and sprayed them with green food coloring in hopes they would appear lush and green.  I was thrilled with the results as you can see it was a successful installation.

One of the writers who attended the exhibit (Crystal Proxime of The Ferndale 115 News ) said the installation "Set a whimsical tone" for the gallery, which made me smile.

The photo shoot which produced images to promote the event included a red balloon theme.  Why a red balloon theme one might ask?  For me, red balloons represent Passion, Hope, and Adventure.  Elements I wanted to showcase in this exhibit. Integrating nature (live sod), shoes, candy, glitter, a silver butterfly, a red heart ornament, along with the red balloon seemed the perfect way to summarize Fall In Love With Fashion Pop Up Art Exhibit.  The exhibit concept was born of a singular vision...a red balloon, and my determination to respect and interpret the idea. 

Fall In Love With Fashion Pop Up Art Exhibit

Photo: Eric Peoples EPic Images and Digital Art, Creative Concept/Styling A. Lozano Models: Holly C., Rose Suau, Design: bunnyteeth Copyright 2012

Pop Up event details, Design: bunnyteeth Copyright 2012

If you are open to a stylish alternative to the traditional Valentines Day outing, stop by Fall In Love With Fashion Pop Up Art Exhibit tomorrow.  The event is a fundraiser for FernCare free health clinic.  Suggested admission donation is $5.00.  All event donations will benefit the clinic.  Location is 205 E. 9 Mile, Ferndale MI 48220.  Doors 6PM.  Bring your smile and curiosity.